Pricing

Start free.
Scale to enterprise.

Try the full engine in a sandbox at no cost, ship to production on Launch from $1,500/mo, and grow into the enterprise tiers when you need them. The same immutable ledger, DSL engine, and GraphQL API at every step.

Start free sandbox → Talk to the team
Start Here

Founder-friendly entry tiers.

No procurement, no sales cycle. Validate in a free sandbox, then go live on a plan you can put on a card.

Developer
Free
Sandbox · non-production · no card required
  • Full engine in a sandbox tenant
  • Pre-seeded demo data to explore
  • Immutable ledger, DSL rules & simulation
  • Full REST + GraphQL API access
  • Capped throughput · auto-expiring
  • Docs, quickstart & in-app assistant
  • Community support
Start free sandbox

Self-serve sandbox provisioning is rolling out now — join the waitlist for an invite.

Best for getting started
Launch
$1,500–$2,500 / mo
Production · monthly or annual · card or light MSA
  • Up to 50,000 monthly active members
  • Up to 500,000 order events / month
  • Immutable ledger & points-to-credit
  • DSL rules engine with simulation
  • Standard GraphQL API + subscriptions
  • Pre-built commerce adapters
  • Reference member-portal widget
  • Email support · best-effort
  • Self-serve onboarding · no sales cycle
Start free, upgrade anytime

Begin in the free sandbox and convert to Launch when you're ready for production.

3–5 spots
Design Partner
$0–$750 / mo
Production · heavily discounted · 6–12 month term
  • Up to 25,000 monthly active members
  • Up to 250,000 order events / month
  • Everything in Launch
  • Direct access to the founder
  • Influence on the roadmap
  • Priority on new capabilities
Apply for a spot

A limited cohort. In exchange for the discount we ask for structured feedback, a logo, and a reference. Mutually beneficial — and finite.

Need more than 50K MAM, data-warehouse sync, or formal SLAs? See the established tiers below.

For Established Programmes

Usage-based. Transparent.
Well below Salesforce.

Four tiers anchored on Monthly Active Members, order events, and ledger size — priced at 27–61% of Salesforce Loyalty Management, with materially stronger infrastructure.

Monthly
Annual Save up to 18%
Starter
$5,500 / mo
$66,000 billed annually · up to 50K MAM
  • 500K order events / month
  • 100M ledger entries · 24-month retention
  • 5 active DSL rule sets
  • Dry-run simulation on all rules
  • Standard GraphQL API · 12-month lookback
  • 3 webhook endpoints · HMAC-signed
  • 5 loyalty tiers
  • Pre-built adapters (Shopify, Magento, SAP, commercetools)
  • SFCC cartridge: add-on
  • 99.9% SLA · Email support · 4-hr P1
  • Self-serve docs
Get Started
Most Popular
Growth
$14,000 / mo
$168,000 billed annually · up to 250K MAM
  • 3M order events / month
  • 750M ledger entries · 60-month retention
  • 20 active DSL rule sets
  • A/B traffic splitting between rule sets
  • Advanced GraphQL · 12-month A/B comparison
  • 1 data warehouse connector (CDC · ≤5 min)
  • 10 webhook endpoints
  • SFCC cartridge + OMS templates · included
  • mTLS API auth · Custom roles · 3 IDP federations
  • 99.9% SLA · Slack + email · 2-hr P1
  • Guided onboarding (3 sessions)
  • Evaluation debug trace
Get Started
Scale
$27,500 / mo
$330,000 billed annually · up to 1M MAM
  • 15M order events / month
  • 5B ledger entries · 84-month retention
  • Unlimited DSL rule sets
  • Wasmtime hardware-isolated sandbox
  • Premier analytics · 4 warehouse connectors
  • All 6 CDC feed subjects
  • Backfill / historical export API
  • Persisted GraphQL queries · 750-unit budget
  • Unlimited IDPs · Unlimited tiers
  • 99.95% SLA · 1-hr P1 · Shared CSM
  • Full onboarding programme
Get Started
Enterprise
By Contract
From $420K ACV · Unlimited MAM
  • Dedicated single-tenant infrastructure
  • Active/active multi-region (no SPOF)
  • Custom ledger retention (up to 10 years)
  • Bespoke CDC schemas + warehouse mapping
  • Kafka event bus option
  • 99.95%+ SLA · Custom RTO/RPO
  • SOC 2 Type II (target Q4 2026 · contractual)
  • Dedicated implementation team
  • Named CSM + Slack + phone · 30-min P1
  • White-label / OEM licensing available
  • Annual 3rd-party pen test (dedicated scope)
Talk to Sales

EU pricing from €4,900/mo (Starter). All figures are USD list prices. Multi-year discounts: 10% (2-year), up to 18% (3-year).

Usage Overages

Scale without surprises.

Overages on the established tiers are charged in arrears at predictable rates. No surprise uplift, no service interruption — just an invoice line at the end of the month.

Monthly Active Members (per 1,000)

Starter$95 / €85
Growth$75 / €67
Scale$55 / €49
EnterpriseNegotiated

Order Events (per 100,000)

Starter$28 / €25
Growth$22 / €20
Scale$16 / €14
EnterpriseNegotiated

Ledger Entries (per 100M)

Starter$120 / €108
Growth$90 / €81
Scale$65 / €58
EnterpriseNegotiated
Add-Ons

Only pay for what you need.

SFCC Integration Pack

Certified cartridge + versioned field mapping + OAuth token lifecycle support

$800/mo€720/mo · Included on Growth+

OMS Integration Pack

Salesforce OMS field mapping template + Apex trigger pattern

$600/mo€540/mo · Included on Growth+

Additional Data Warehouse Connector

Per connector above the tier allowance

$1,200/mo€1,080/mo

Ledger Cold Archive

Long-term compressed storage for entries beyond active retention window

$18/100M/mo€16/100M/mo

Kafka Event Bus

Apache Kafka backing in place of Azure Service Bus (Scale+ only)

$1,800/mo€1,620/mo

EU Data Residency (Starter)

EU hosting for Starter-tier tenants with GDPR data residency obligations

€390/moEU-only add-on

Dedicated Infrastructure

Isolated AKS cluster, dedicated Azure SQL and Key Vault (Enterprise tier only)

From $8,000/mo€7,200/mo

SOC 2 Type II Evidence Pack

Tenant-specific audit evidence package and shared pen test report

$600/mo€540/mo
Market Context

Significantly below
Salesforce Loyalty Management.

The table below illustrates where LoyaltyOS sits relative to the nearest published benchmark. The gap reflects the headless delivery model — offset by materially stronger infrastructure.

Platform Entry / Starter Mid-Tier Scale / Advanced Notes
LoyaltyOS (US)Free → $18K/yr (Launch)$66K–$168K/yr$330K/yrFree sandbox · headless · GraphQL · CDC sync · immutable ledger
Salesforce Loyalty Mgmt$240K/yr$420K/yr$540K/yrFull-stack · OmniStudio front-end · SFCC-native
Talon.OneContactContactContactUsage-based · no published rates
Open LoyaltyContactContactContactActive-member based · no published rates
VoucherifyFree → ~$2K/yr~$5K–$7K/yrContactAPI-first · published self-serve tiers
Yotpo Loyalty~$2.4K/yr~$20K/yr$60K+/yrE-commerce focus · limited enterprise depth

Market data sourced from public vendor documentation and Gartner Peer Insights, Q2 2026. Salesforce figures are published list prices; others are indicative.

FAQ

Common questions.

Can I really start for free? ▼
Yes. The Developer tier gives you the full engine in a pre-seeded sandbox tenant — immutable ledger, DSL rules with simulation, and the complete REST and GraphQL API — at no cost and with no card. It's non-production and capped, and it auto-expires, but it's the real platform, not a slideshow. Self-serve provisioning is rolling out now; join the waitlist for an invite.
What is the Design Partner programme? ▼
A limited cohort of 3–5 early customers who get production access at a steep discount (or free for the first 6–12 months) in exchange for three things: structured product feedback, permission to use their logo, and a reference. It's a deliberately finite, mutually beneficial arrangement — not a permanent discount. Once the spots are gone, they're gone.
How does Launch differ from Starter? ▼
Launch is the self-serve entry point for production: up to 50,000 monthly active members and 500,000 order events, billed monthly or annually, on a card or a light agreement — no procurement cycle. Starter and above are for established programmes that need higher volumes, data-warehouse sync, formal SLAs, and guided onboarding. You can move up the moment you outgrow Launch; upgrades take effect within 60 seconds.
What counts as a Monthly Active Member? ▼
An Active Member is a registered customer who performs at least one loyalty event — order accrual, credit redemption, points expiry, or a manual adjustment — within the calendar month. Customers who exist in the system but generate no activity in a given month do not count toward the MAM quota.
What happens to our data if we cancel? ▼
On contract end, the account enters a Deprovisioning state with a grace period (30 days for Starter, 60 for Growth, 90 for Scale). During this period you have full read-only access to the portal and can initiate up to 3 full data exports at no charge. At the end of the grace period, your tenant KEK is destroyed (cryptographic erasure of all PII) and all data is permanently deleted. A Termination Certificate is issued within 5 business days.
When will SOC 2 certification be available? ▼
SOC 2 Type I is the near-term milestone, with Type II targeted for Q4 2026. Our Trust & Security page documents the controls already implemented — envelope encryption, cryptographic erasure, a PII-free event bus, mTLS, and more — and a SOC 2 Evidence Pack is available as an add-on for buyers who need audit evidence ahead of full certification.

Spin up a sandbox and see for yourself.

The full engine, pre-seeded with demo data, free. No card, no sales call — just the platform. Self-serve provisioning is rolling out now.

Start free sandbox → Talk to the team